The Truth about Tesco’s not-so-big price drop

The Truth about Tesco 2011, graphic, The Times

The Truth about Tesco 2011: graphic from The Times

17th October 2011, The Times

Dozens of the savings offered by Tesco in its “Big Price Drop” — the £500 million campaign that started a supermarket price war three weeks ago — are on foods that were sold only briefly at the higher price, research by The Times has shown.

Huge advertising promotions this month have promised discounts on 3,000 items. “Sometimes you have to put aside just the pursuit of profit in order to get back in tune with the nation,” said Tesco chief executive Phil Clarke as Big Price Drop launched. But Tesco appears to have raised the price of hundreds of items in the weeks before the promotion, perhaps to make the subsequent offers look more attractive.

You can read the full article on Times Online

British farmers and the supermarket price wars

British farmers forced to pay the cost of the supermarket price wars

The Guardian, Saturday 2nd July2011.

As profits soar at the supermarkets, food producers say they are being forced out of business by unfair buying practices.

You can pick up a punnet of British raspberries – at their best this weekend – on a two-for-one offer in most supermarkets. But as shoppers reach for that quintessential summer treat, they should perhaps ponder the fact that it is the farmer, not the supermarket, who is paying for the generous discount.

The farmer may well be making no profit at all, with no choice in the pricing and little or no idea, when he picked and shipped the raspberries, how much he would get for them. Or that the packaging would be paid for by the farm, but done by a company chosen by the supermarket – at up to twice the cost of it being packaged independently.

Read the full article at The Guardian.