Extended version of my story "Tesco, not in our backyard", published in the Times 19 March 2013. Comments below. The lady from Tesco is having a horrible day. She’s driven from Bristol – leaving a sick toddler behind – to the little Dorset town of Sherborne where, frankly, almost everybody hates her. Her job is to sell the … Continue reading Tesco vs Sherborne – can the big guy afford to blink?
7th July 2011 The Times Two months ago, Sainsbury’s launched a “value” marketing drive, with TV and press campaigns, promising to feed recession-hit families for just £50 a week. The first menu was depressing with its pseudo-bargains, unlikely extravagances (a £5 bunch of grapes) and lots of tinned and frozen food. These included some sausages … Continue reading Making £50 a week taste better
May 19th 2011, The Times Sainsbury’s believes you can, but when Alex Renton took up the challenge, he found his household of foodies and fussy eaters had serious misgivings. Eighty-four meals, £50, one happy family, say the new Sainsbury’s adverts. They promise to feed a family of four for seven days for less than the … Continue reading Can you feed your family on £50 a week?