Word of Mouth: Baby steps towards better regulation

14th January 2010, Guardian Website A rebuff for Heinz over an outrageous baby formula TV ad is bad news for food corps and their ever-more-sophisticated tweaks of parental guilt. But Heinz needs a proper spanking. Heinz has received an embarrassing ticking-off from the Advertising Standards Authority for the nauseating TV advert for its baby milk, … Continue reading Word of Mouth: Baby steps towards better regulation