The Truth about Tesco's not-so-big price drop

The Truth about Tesco 2011: graphic from The Times

17th October 2011, The Times

Dozens of the savings offered by Tesco in its “Big Price Drop” — the £500 million campaign that started a supermarket price war three weeks ago — are on foods that were sold only briefly at the higher price, research by The Times has shown.

Huge advertising promotions this month have promised discounts on 3,000 items. “Sometimes you have to put aside just the pursuit of profit in order to get back in tune with the nation,” said Tesco chief executive Phil Clarke as Big Price Drop launched. But Tesco appears to have raised the price of hundreds of items in the weeks before the promotion, perhaps to make the subsequent offers look more attractive.

You can read the full article on Times Online